McCall Says ITV's Strength Not Just Down to World Cup, `Love Island'

Carolyn McCall, CEO of ITV, discusses the company's strong first-half performance, highlighting revenue growth and the impact of economic uncertainty on advertising. She emphasizes ITV's unique budget strategy compared to global competitors like Netflix and outlines plans to enhance consumer engagement through data analytics and new revenue streams. McCall also details ITV's demographic focus, particularly on young viewers, and the company's global ambitions, including potential partnerships for a subscription video service.

What was the percentage increase in ITV's total revenue in the first half of the year?

• 12%

• 10%

• 8%

• 5%

How does ITV's budget for programming differ from Netflix's?

• ITV's budget is global, while Netflix's is UK-only.

• ITV's budget is for subscription services, while Netflix's is for broadcast.

• ITV's budget is UK-only, while Netflix's is global.

• ITV's budget is larger than Netflix's.

What is one of the key areas ITV is investing in to enhance user experience?

• Artificial Intelligence

• Blockchain Technology

• Data and Analytics

• Virtual Reality

Which new revenue stream is ITV exploring that involves consumer engagement?

• Cryptocurrency trading

• E-commerce

• Live events and competitions

• Real estate investments

Which age group is ITV particularly focusing on to extend its reach?

• 50-65

• 35-50

• 10-15

• 16-34

What is ITV's strategic intention regarding a new service offering?

• Create a music streaming service

• Develop a social media platform

• Start a subscription video on demand service

• Launch a global news channel

What type of content does ITV believe will attract subscribers to its new service?

• American sitcoms

• European documentaries

• Distinctive British content

• Asian dramas