APAC a Strong Engine of Growth, Says Twitter's Derella

The transcript discusses Twitter's growth, partnerships, and user engagement. It highlights international market success, particularly in Japan and China, and the role of video content. The conversation covers user metrics, platform health, and security measures against fake accounts. It also touches on platform features like the character limit and potential changes to the like button. The impact of events on user engagement and revenue is noted, along with demographic insights and user growth strategies.

Which market is highlighted as a significant growth driver for Twitter?

• United States

• Brazil

• Japan

• Germany

What is one of the key strategies Twitter uses to enhance user engagement?

• Partnering with brands to tap into conversations

• Increasing advertisement frequency

• Focusing solely on video content

• Reducing the number of tweets per user

What percentage of Twitter's overall revenue comes from international markets?

• Exactly 75%

• More than 50%

• About 50%

• Less than 25%

What is one of the main focuses of Twitter to ensure a healthy platform?

• Eliminating all anonymous accounts

• Reducing the number of users

• Cracking down on fake accounts

• Increasing the number of ads

What significant change did Twitter make to enhance conversations on the platform?

• Introduced a new video feature

• Increased character limit from 140 to 280

• Removed the retweet option

• Added a dislike button

How does Twitter view the role of events in its platform strategy?

• As a critical part of the Twitter experience

• As a minor aspect of user engagement

• As a distraction from regular content

• As irrelevant to their growth

What demographic concern is mentioned regarding Twitter's audience?

• The audience is too young

• The audience is aging

• The audience is too focused on sports

• The audience is too diverse