Fashion Designer Lanvin Plans U.S. Listing Via SPAC

The video discusses the strategic decision to go public in New York, highlighting its status as a financial and fashion hub. It addresses the impact of COVID-19 on the luxury market, particularly in China, and outlines plans for digitalization and retail expansion. The company aims to use raised funds for marketing, acquisitions, and supporting innovative brands. It also emphasizes the importance of creativity and nurturing young talent in its future strategy.

Why did the company choose New York for its IPO?

• To avoid competition in Hong Kong

• Because it is the closest to their biggest market

• Because Paris was not an option

• Due to its status as a global financial and fashion hub

What percentage of the company's revenue currently comes from Asia?

• 30%

• 14%

• 50%

• 86%

How has COVID-19 affected the company's operations in China?

• Shift towards domestic shopping and digitalization

• Expansion into the Russian market

• Increased international travel

• Closure of all retail stores

What is one of the main uses of the proceeds from the IPO?

• Building a new headquarters in Russia

• Launching a new line of sportswear

• Enhancing operational capabilities and exploring new acquisitions

• Investing in cryptocurrency

What is the company's strategy for expanding its retail footprint?

• Reducing the number of stores in the US

• Shifting entirely to online sales

• Focusing on key markets like Japan

• Opening stores in less popular locations

What role does creativity play in the company's strategy?

• It is not considered important

• It is secondary to financial performance

• It is the core value of luxury brands

• It is only important for marketing

What is the company's approach to nurturing young talent?

• Outsourcing design work to other companies

• Focusing solely on established brands

• Running a creative lab with young designers

• Hiring only experienced designers