Why Impossible Foods Is Cutting Prices

The transcript discusses a company's mission to replace animal protein with plant-based alternatives, highlighting their retail expansion from 200 to 17,000 stores. They focus on pricing strategies to compete with animal meat and other plant-based products, aiming to match commodity beef prices. Despite economic challenges, they continue to expand product lines and explore new market opportunities, emphasizing affordability and consumer benefits.

What is the mission of the company discussed in the text?

How has the company's retail footprint changed over the last year?

What strategies are being employed to compete with traditional meat products?

What new product categories is the company planning to explore?

How does the company plan to make its products affordable for consumers?