Rolls-Royce CEO: Our Business Is Growing

The transcript discusses Rolls Royce's global sales performance, highlighting strong markets like Japan and the USA, while acknowledging challenges in the Middle East. The company focuses on luxury rather than volume, with strategies to enhance brand recognition. Innovation in autonomous and electric vehicles is emphasized, alongside product differentiation in the luxury SUV market. Despite Brexit uncertainties, Rolls Royce remains confident in maintaining trade relations.

Which markets have shown strong performance for Rolls Royce in the past year?

• Australia and Canada

• Europe and Africa

• Japan and United States

• Middle East and China

What is Rolls Royce's approach to sales targets?

• Discounting older models

• Aggressive marketing campaigns

• Focusing on luxury and building to order

• Chasing high volume sales

What is Rolls Royce's stance on market competition with brands like Bentley?

• They focus on mass production to compete

• They plan to merge with Bentley

• They see themselves in a completely different market segment

• They aim to undercut Bentley's prices

What is Rolls Royce's business model regarding car production?

• Focusing on electric vehicles only

• Building cars to order for customers

• Producing only limited edition models

• Mass production for global distribution

What is the significance of the 103EX model for Rolls Royce?

• It is their first electric car

• It represents their vision for autonomous driving and future technology

• It is a limited edition sports car

• It is a budget-friendly model

What is Rolls Royce's strategy for maintaining relevance in the age of self-driving cars?

• Reducing the number of models offered

• Partnering with tech companies for software development

• Developing autonomous driving technology and electric propulsion

• Focusing solely on traditional luxury cars

How does Rolls Royce view the potential impact of Brexit on their business?

• They expect a significant drop in sales

• They are not concerned and see no current impact

• They have extensive contingency plans

• They plan to relocate their headquarters