Consumers Turn to Denim, Levi's CFO Singh Says

The video discusses the resurgence of market demand, particularly in denim, driven by consumer trends towards casual dressing and sustainability. It highlights Levi's operational improvements, supply chain management, and ethical sourcing practices, especially in response to human rights concerns in China. The company emphasizes its commitment to sustainability through water conservation and ESG initiatives. Additionally, Levi's explores the second-hand market to engage younger consumers and promote recycling.

What trend in denim fashion is Levi's capitalizing on as consumer demand resurges?

• Denim jackets

• Balloon jeans

• Denim skirts

• Skinny jeans

How is Levi's addressing the shift towards more casual dressing?

• By launching formal wear

• By expanding into lifestyle products

• By reducing product lines

• By focusing on luxury items

What is Levi's stance on sourcing cotton from China?

• They have no policies regarding cotton sourcing

• They have increased sourcing from China

• They have prohibited forced labor in their supply chain

• They source exclusively from Xinjiang

What technique has Levi's introduced to reduce water usage in denim production?

• Recycled water technique

• Desalination process

• Waterless finishing technique

• Rainwater harvesting

What percentage of Levi's business is currently in China?

• 5%

• 10%

• 3%

• 15%

What is one of the key areas Levi's is focusing on for sustainability?

• Increasing production

• Water conservation

• Expanding retail stores

• Reducing employee count

What is the primary goal of Levi's second-hand selling program?

• To reduce production costs

• To eliminate competition

• To engage with consumers and promote recycling

• To make immediate profits