Lamborghini CEO Says China Market Getting More and More Important

The transcript discusses Lamborghini's growing focus on the Chinese market, the success of the Urus model, and plans for dealership expansion. It highlights the company's sales targets, the impact of trade tensions, and future plans for hybridization. Lamborghini aims to balance exclusivity with growth, maintaining a stable model lineup while exploring future opportunities.

What is the main reason for the increasing importance of the Chinese market for Lamborghini?

• The introduction of new models

• The decline in European sales

• The rise in global oil prices

• The impact of the euro

What is Lamborghini's sales target for 2019?

• 8000 units

• 6000 units

• 9000 units

• 7000 units

What percentage of Lamborghini's sales does the Urus SUV currently represent?

• 50%

• 40%

• 30%

• 20%

What is Lamborghini's next step towards electrification?

• Full electrification

• Hybridization

• Hydrogen fuel cells

• Biofuel engines

How does Lamborghini plan to maintain the exclusivity of its Urus SUV?

• By limiting the number of units produced

• By increasing production

• By expanding to new markets

• By reducing prices

What is Lamborghini's strategy regarding the number of models in the medium term?

• Reduce to two models

• Focus on a single flagship model

• Expand to five models

• Maintain three models with derivatives

What is Lamborghini's approach to potential partnerships in China?

• Seek technology tie-ups

• Acquire local companies

• Form joint ventures

• Operate independently