Why Amazon Is Betting Big on Original Content

Why Amazon Is Betting Big on Original Content

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The transcript discusses the changing landscape of television, focusing on the competition between traditional networks and streaming services like Amazon and Netflix. It highlights Amazon's significant investment in original content and the challenges it faces in the TV production market. The conversation also touches on the financial performance of media companies and the impact of video on demand on advertising and viewership.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges traditional networks face against streaming services?

High production costs

Lack of content

Limited advertising options

Maintaining viewership

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do streaming services like Netflix and Amazon differ from traditional networks in terms of content regulation?

They have less regulations

They have no regulations

They have more regulations

They follow the same regulations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Amazon's investment strategy in the media industry?

Avoiding media investments

Investing in traditional TV shows

Focusing on live sports

Investing heavily in new shows

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential risk for Amazon in producing television shows?

Lack of audience

Sustainability of investment

Regulatory challenges

High production costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How have broadcaster shares performed compared to cable companies?

Broadcaster shares have increased

Cable companies have declined

Both have remained stable

Broadcaster shares have declined

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a benefit of video on demand for broadcasters?

More content regulations

Decreased viewership

Increased advertising revenue

Increased production costs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of viewership is now on video on demand?

17-18%

10-12%

20-21%

15-16%