Nike CEO Parker: I'm Bullish on Relationship With Apple

The transcript discusses Nike's evolution from a sports brand to a lifestyle brand, emphasizing its focus on female athletes and digital engagement. It highlights Nike's stance on social issues, particularly its relationship with the NFL. The conversation also covers Nike's sponsorship strategy, product innovation, and future technology plans, including collaborations with Apple and advancements in wearables.

How has Nike's brand identity evolved over time?

• From a lifestyle brand to a tech company

• From a sports brand to a lifestyle brand

• From a tech company to a sports brand

• From a fashion brand to a sports brand

What is Nike's approach to signing athletes?

• Only traditional athletes

• Both traditional and non-traditional athletes

• Only Olympic athletes

• Only dancers and performers

How does Nike engage with its female customer base digitally?

• Through social media platforms only

• By creating exclusive apps for women

• By connecting with 65 million women through various platforms

• By offering discounts on women's sportswear

What is Nike's stance on domestic violence in sports?

• They have no official stance

• They do not tolerate any form of domestic violence

• They tolerate it under certain conditions

• They only address it in male sports

What is Nike's primary focus in sponsorships?

• Sponsoring athletes rather than events

• Sponsoring major sports events

• Sponsoring only male athletes

• Sponsoring only female athletes

What is a significant trend in women's sports according to Nike?

• A growing cultural shift and increased participation

• Less interest in CrossFit

• A decline in running events

• Decreasing gym memberships

What is Nike's stance on acquiring the Reebok brand?

• They are considering a partnership

• They have already acquired it

• They are actively pursuing it

• They are not interested and focus on their own brands

What innovation has Nike introduced to streamline shoe production?

• Robotic assembly lines

• Laser cutting technology

• Flyknit technology

• 3D printing technology

How does Nike view its relationship with Apple?

• As a minor partnership

• As a competitive rivalry

• As a significant collaboration with potential

• As a past collaboration with no future plans

What is Nike's strategy regarding its sales channels?

• Focusing solely on Nike-owned stores

• Integrating various sales channels for a comprehensive marketplace

• Relying only on third-party retailers

• Eliminating online sales