Serena Williams Backs Sports Tech Business Platform

The video discusses Serena Williams' investment in Open Sponsorship, a platform connecting brands with athletes. CEO Ishine Jolly Irene explains the company's role in the market, its growth plans, and the trends in sports sponsorship. The discussion covers the benefits of using a marketplace for athlete deals, the challenges of managing brand associations, and the factors influencing the selection of brand ambassadors.

How much investment did Open Sponsorship recently secure from Serena Williams?

What is the main purpose of the platform Open Sponsorship?

What gap in the market did the CEO of Open Sponsorship identify?

What are some of the main uses of the funds raised by Open Sponsorship?

How does the CEO describe the relationship between sports sponsorship and influencer marketing?

What factors do athletes consider when choosing to work with brands?

What challenges do brands face when trying to convince athletes to endorse their products?