Consumers Will Be Hurt If Apple Makes Software Ad Changes: Stu Ingis

Consumers Will Be Hurt If Apple Makes Software Ad Changes: Stu Ingis

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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The video discusses the privacy issues between Apple and Facebook, focusing on how these affect small to medium-sized enterprises (SMEs) and consumers. It highlights the role of advertising in consumer awareness and the need for balancing privacy with business needs. The motivations behind privacy policies and the rules governing them are explored, along with the role of advertising associations in consumer protection. The video concludes with a discussion on the future of privacy laws and their potential impact.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main reasons consumers love their Apple devices?

The limited functionality

The high cost

The plethora of apps and streaming services

The sleek design

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key challenge in balancing privacy and service offerings?

Increasing the cost of services

Ensuring consumer education and privacy protection

Limiting internet access

Reducing the number of apps available

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the stated motivation behind Apple's privacy changes?

To enhance advertising revenue

To increase device sales

To reduce competition

To protect consumer privacy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the Partnership for Responsible Addressable Media focused on?

Limiting consumer choices

Reducing internet usage

Building a better internet with privacy standards

Increasing advertising costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role do advertising associations play in the context of privacy?

They aim to limit consumer choices

They advocate for clear privacy standards

They work to reduce internet access

They focus on increasing advertising costs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential benefit of a national privacy law?

It would limit internet access

It would set clear privacy standards

It would increase advertising revenue

It would reduce consumer choices

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the likelihood of a national privacy law being enacted soon?

Impossible

Unlikely

Very high

50/50 chance