3Pas Studios CBO on Role of Celebrities in Meta's Threads

The transcript discusses Meta's new platform, highlighting its rapid growth and success in onboarding users. It explores how brands are leveraging the platform for storytelling, emphasizing the use of text and engagement. The conversation touches on monetization strategies and future growth, with a focus on advertising and brand engagement. Additionally, it compares the platform's position with Twitter, noting Twitter's challenges and future plans.

What was a key factor in the rapid onboarding process for Meta's new platform?

• Exclusive celebrity content

• Linking with Instagram accounts

• Use of virtual reality

• Integration with Facebook

How are brands utilizing the new platform differently compared to traditional social media?

• By creating more image-based posts

• By using augmented reality features

• By emphasizing text-based interactions

• By focusing on video content

What is a significant aspect of the new platform that brands find appealing?

• The limited user base

• The presence of trolls

• The positive and fun environment

• The high cost of advertising

What is Meta's current approach to monetization on the new platform?

• Immediate focus on ad sales

• Waiting until reaching a billion subscribers

• Selling user data to third parties

• Charging users a subscription fee

What was a major topic of discussion at the Cannes Lions Festival regarding the new platform?

• The development of a new mobile app

• The use of blockchain technology

• The integration of virtual reality

• The potential for decentralized advertising

What is Twitter's current strategy to remain competitive?

• Reducing the number of ads

• Increasing the character limit for tweets

• Focusing on a super app vision

• Partnering with Meta

Despite challenges, why do some brands continue to engage with Twitter?

• It is the only platform for video sharing

• It provides exclusive content

• It offers the lowest advertising rates

• It has a large, active audience