Innovation is not just about good ideas

The video discusses understanding personal strengths in innovation, dividing innovation into ideation, selling, and delivery, and the role of an innovation manager in building a capable team. It includes a case study from Marks & Spencer, highlighting the creation of an innovation delivery manager role to improve idea implementation.

Which of the following is NOT one of the three categories of innovation mentioned?

• Marketing

• Delivering

• Selling and Shaping

• Ideation

What is a key responsibility of an innovation manager?

• To manage marketing strategies

• To build a team capable of handling ideation, selling, and delivering

• To oversee financial operations

• To focus solely on ideation

In the context of innovation, what does the role of an innovation delivery manager focus on?

• Generating new ideas

• Selling and shaping ideas

• Delivering ideas effectively across the business

• Managing customer relationships

What was identified as a strength at Marks & Spencer?

• Delivering ideas consistently

• Creating ideas

• Marketing strategies

• Financial management

Why was the innovation delivery manager role created at Marks & Spencer?

• To improve ideation processes

• To manage customer service

• To enhance marketing efforts

• To ensure consistent delivery of ideas across the business