How Mondeléz Keeps Growing Its Global Brand

Mondelez was formed in 2012 after splitting from Kraft Foods. Initially, it was a takeover target for investors like Bill Ackman and Nelson Peltz, who pushed for cost-cutting and margin improvement. From 2013 to 2018, Mondelez focused on improving margins, which set the stage for growth under Dirk Vanderpool. The company expanded through acquisitions, adding $1.5 billion in revenue since 2018. Mondelez targets fragmented, high-growth areas like snack bars and pastries. Portfolio optimization is ongoing, with a focus on local brands and market-specific strategies, exemplified by Oreo's success in India.

What was the primary focus of Mondelez International from 2013 to 2018?

• Expanding into new markets

• Improving operating margins

• Increasing advertising spend

• Launching new products

Which strategy did Mondelez use to drive growth after 2018?

• Reducing product lines

• Focusing on cost-cutting

• Decreasing market presence

• Building brands and expanding geographically

What category did Mondelez target for growth due to its high potential and lack of consolidation?

• Dairy products

• Baked snacks

• Frozen foods

• Beverages

How does Mondelez approach portfolio optimization?

• By maintaining a balance of global and local brands

• By eliminating all local brands

• By acquiring only new brands

• By focusing solely on global brands

What is notable about the growth of the Oreo brand in India?

• It has decreased significantly

• It has remained stagnant

• It has crossed the $100 million mark

• It has been discontinued