Apollo's Gary Parr: I Don’t Play Golf, So I Do Chocolate

The video discusses the journey of starting a luxury chocolate factory, highlighting the increasing sophistication of chocolate consumers and the importance of bean origin and artisanal production. It contrasts the roles of business ownership with advisory positions, emphasizing the deeper involvement required in running a business. The speaker shares how they balance their chocolate venture with their professional life, likening it to a personal hobby rather than a time-consuming endeavor.

What is the main focus of the luxury chocolate factory discussed in the video?

• To become the largest chocolate factory in the world

• To produce artisanal chocolate with a focus on bean origin

• To create a new type of chocolate flavor

• To compete with Starbucks in the coffee industry

How has the speaker's view on business changed after becoming deeply involved in a business?

• They prefer the horizontal expertise of advising

• They experience a deeper level of involvement and responsibility

• They feel less responsible for outcomes

• They find it easier than being an advisor

What is a key difference between being an advisor and a business owner according to the speaker?

• Advisors have more fun

• Business owners have a horizontal expertise

• Business owners go deep into one business at a time

• Advisors are responsible for business outcomes

How do the speaker's colleagues feel about the chocolate venture?

• They are indifferent

• They prefer the speaker to play golf

• They are supportive and enjoy the chocolate

• They think it's a waste of time

What activity does the speaker compare their chocolate venture to?

• Playing golf

• Playing tennis

• Traveling

• Reading books