Marketing Mix - Physical Evidence

The video discusses the concept of physical evidence in marketing, which includes any tangible proof of a company's existence, such as stores, websites, and marketing materials. It emphasizes how physical evidence helps maintain brand awareness by keeping the company top of mind for customers through constant exposure.

What is physical evidence in the context of marketing?

• A type of advertisement

• Proof of a company's existence perceived through senses

• A financial statement

• A customer feedback form

Which of the following is NOT an example of physical evidence?

• A company's website

• A billboard advertisement

• A customer service phone call

• A business card

Which of the following can be considered physical evidence?

• A customer review

• An online survey

• A receipt from a purchase

• A company's annual report

How does physical evidence contribute to marketing?

• By increasing product quality

• By reducing production costs

• By maintaining brand awareness

• By improving customer service

Why is constancy of exposure important in marketing?

• It ensures the brand remains top of mind

• It improves employee satisfaction

• It helps in reducing marketing costs

• It increases the number of products