Hasbro Swipes Disneys ÷Frozen, Princess Licenses

Hasbro has secured exclusive licenses for Disney's Frozen and Princess brands, taking them from Mattel. This strategic move positions Hasbro as a leader in the girls' toy category. Analysts express surprise and concern over Mattel's loss, noting its impact on their market position and revenue. Hasbro's innovative approach and prioritization of these brands were key factors in winning Disney's favor. The market for these brands is significant, with potential revenue impacts for both companies.

What significant change did Hasbro make in its business strategy?

• Secured exclusive licenses for Disney Frozen and Princess brands

• Launched a new line of action figures

• Partnered with a new toy manufacturer

• Discontinued its board games division

Why were analysts surprised by Mattel's loss of the Disney licenses?

• Mattel did not aggressively pursue the renewal of the licenses

• Mattel had always prioritized Disney brands over others

• Mattel had already planned to discontinue Disney products

• Mattel's revenue from Disney brands was insignificant

What was the estimated revenue generated by Disney brands for Mattel last year?

• Quarter of a billion dollars

• Two billion dollars

• Half a billion dollars

• One billion dollars

How did Hasbro manage to win over Disney for the licenses?

• By offering a higher financial bid

• By collaborating with another toy company

• By providing innovative ways to showcase merchandise

• By promising to reduce production costs

What is the estimated size of the toy industry mentioned in the transcript?

• $10 billion

• $15 billion

• $22 billion

• $30 billion