How Google and CBS Are Leveraging Technology in Media

The transcript discusses the dominance of Google in the media industry, highlighting its strong position in ad spending and time consumption compared to Facebook. It also explores Amazon's success with streaming content and CBS's strategy of building a content library for direct consumer sales. The conversation touches on the future of TV, with potential competition from tech giants like Google, Amazon, and Facebook in acquiring sports rights. The durability of CBS's business model is debated, considering the evolving media landscape.

What is highlighted as a key difference between Google and Facebook in the media business?

• Google's focus on social media

• Google's well-managed operations

• Facebook's larger user base

• Facebook's investment in sports rights

What strategy is CBS focusing on to generate revenue in the future?

• Investing in social media platforms

• Building a content library and selling directly to consumers

• Partnering with Google for ad revenue

• Acquiring sports rights

How did CBS's decision regarding Hulu impact its strategy?

• It increased CBS's investment in sports rights

• It allowed CBS to focus on its own streaming service

• It led to a partnership with Amazon

• It resulted in a loss of ad revenue

Which company has hired the former head of Eurosport to strengthen its position in sports rights?

• Google

• CBS

• Facebook

• Disney

What is a potential source of competition in the TV business according to the transcript?

• Tech giants bidding for sports rights

• Increased ad spending by traditional TV networks

• Decline in consumer interest in streaming services

• Partnerships between TV networks and social media platforms