Twitter CEO: Adding Users Is Our Priority

Twitter CEO: Adding Users Is Our Priority

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses Twitter's user growth, aiming to reach a billion users, and its stock performance, which was under pressure despite beating sales estimates. The CEO emphasizes the importance of user numbers and the goal to surpass Facebook's active users. International sales are highlighted as a significant part of Twitter's strategy, with a focus on developing a sales team to capitalize on global users.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Twitter's user growth percentage in the most recent quarter?

22%

25%

24%

23%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitter's long-term user goal according to the transcript?

500 million users

750 million users

1 billion users

2 billion users

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main challenge Twitter faces in achieving the largest daily audience?

Surpassing Facebook's user base

Improving user interface

Expanding to new markets

Increasing ad revenue

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Twitter's sales come from international markets?

50%

34%

40%

25%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What development is highlighted in the last section regarding Twitter's sales strategy?

Introduction of premium accounts

Partnership with Facebook

Development of a sales team

New advertising platform

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