Panera CEO on Monthly Coffee Subscription, Coronavirus Preparations

The video discusses a new coffee initiative aimed at providing high-quality coffee at accessible prices, addressing consumer conflicts over pricing. Testing in 150 cafes showed increased customer frequency and food attachment, with a low churn rate in subscriptions. The initiative emphasizes convenience through various channels. Despite the coronavirus outbreak, the company is prepared with safety measures for employees and customers.

What is the main conflict faced by coffee consumers in the US according to the transcript?

• Lack of coffee variety

• Poor customer service

• High price of quality coffee

• Limited coffee availability

What was the percentage increase in customer frequency during Panera's coffee subscription test?

• 250%

• 100%

• 150%

• 200%

What percentage of coffee redemptions during breakfast occurred through off-premise channels?

• 75%

• 70%

• 50%

• 60%

How is Panera ensuring the safety of its employees during the coronavirus outbreak?

• By closing all stores

• By reinforcing hygiene practices and monitoring symptoms

• By offering remote work options

• By providing free coffee

What is Panera's approach to handling potential coronavirus cases among employees?

• Immediate termination

• Providing testing and handling with compassion

• Ignoring the situation

• Reducing employee hours