Adapting Pricelines Business Model to Online Health Care

The video discusses the potential for transparency in the healthcare market, similar to what Priceline did for travel. Healthcare.com aims to simplify consumer choices by providing a comparison engine that recommends plans based on user input. The site has seen significant traffic, partly due to confusion with healthcare.gov. Jeff, with a background in healthcare and internet businesses, explains the business model, which includes referral fees and advertising revenue. The video highlights the challenges and opportunities in making healthcare more accessible and tailored to individual needs.

What is the main goal of introducing transparency in the healthcare market?

• To increase the number of healthcare providers

• To make healthcare services more affordable

• To provide consumers with easy access to information

• To eliminate healthcare insurance

How does healthcare.com help users find suitable health plans?

• By connecting users directly to healthcare providers

• By offering discounts on selected plans

• By providing a list of all available plans in their area

• By recommending plans based on user input

What potential issue might arise from the similarity between healthcare.com and healthcare.gov?

• Users might be charged for free services

• Users might receive incorrect health plans

• Users might experience slower website performance

• Users might confuse the two websites

What experience does Jeff bring to healthcare.com?

• Experience in pharmaceutical sales

• Experience in the travel industry

• Experience in healthcare and the internet

• Experience in government healthcare policies

How does healthcare.com generate revenue while maintaining neutrality?

• By partnering exclusively with certain insurance companies

• By receiving referral fees and advertising revenue

• By selling user data to third parties

• By charging users a subscription fee