Twitter's Plan to Bring Greater Transparency to Ads

Twitter's Plan to Bring Greater Transparency to Ads

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Twitter's significant policy change to increase ad transparency by setting up a transparency center. This center will allow users to see all ads, their targeting, duration, and financial backing. The video compares Twitter's approach to Facebook's, highlighting differences in manpower and strategy. Twitter aims to implement these changes before their testimony to Congress on November 1st.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Senator Mark Warner's initial reaction to Twitter's presentation to Congress?

He suggested improvements.

He was indifferent.

He found it deeply disappointing.

He praised their efforts.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What feature will Twitter's transparency center provide to users?

Direct contact with advertisers

Ability to edit tweets

Information on ad targeting and costs

Access to private messages

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How will political campaign ads be distinguished on Twitter?

With a special icon

By a unique hashtag

By a separate section on the homepage

Through different background colors

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Facebook's approach to handling ad transparency compared to Twitter?

Increasing ad prices

Limiting ad duration

Hiring more staff to vet ads

Reducing the number of ads

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When is Twitter expected to demonstrate progress on their policy changes to Congress?

By the end of the year

Before November 1st

In the next quarter

After the holiday season