Why Alibaba Wants to Sponsor the Olympics

Alibaba has secured a significant sponsorship deal, placing it among elite brands like Coca Cola and Samsung. This move is part of Alibaba's global expansion strategy, aiming to boost its credibility and revenue from international markets. The deal also helps address Alibaba's counterfeit issues and positions it as a trusted global brand. The competition for such deals was intense, with major players like Amazon and Microsoft in the fray. The partnership is strategically beneficial, especially with the upcoming 2022 Beijing Olympics, and helps maintain open dialogues globally. The deal was finalized at Davos, highlighting Alibaba's commitment to preventing global trade conflicts.

What is the significance of Alibaba's sponsorship deal with the International Lipid Committee?

• It gives Alibaba exclusive rights to broadcast the Olympics.

• It reduces Alibaba's tax obligations in China.

• It places Alibaba in the same tier as elite brands like Coca Cola and Samsung.

• It allows Alibaba to sell products directly at the Olympics.

What issue has Alibaba been trying to address to improve its global credibility?

• Poor customer service

• Lack of product variety

• Counterfeit problems

• High shipping costs

What potential benefit could Alibaba gain from its global partnership?

• Tax exemptions in host countries

• Free advertising during the Olympics

• A percentage cut from merchandise sales

• Exclusive rights to all Olympic merchandise

Which companies were likely contenders for the Olympic cloud servicing deal alongside Alibaba?

• Google and Facebook

• Amazon and Microsoft

• Apple and IBM

• Netflix and Spotify

How might the location of the 2022 games influence Alibaba's partnership with the IOC?

• It gives Alibaba control over ticket sales.

• It strengthens Alibaba's position in Asia.

• It reduces Alibaba's sponsorship costs.

• It allows Alibaba to host the games.