Why Alibaba Wants to Sponsor the Olympics

Why Alibaba Wants to Sponsor the Olympics

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Business, Social Studies

University

Hard

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Alibaba has secured a significant sponsorship deal, placing it among elite brands like Coca Cola and Samsung. This move is part of Alibaba's global expansion strategy, aiming to boost its credibility and revenue from international markets. The deal also helps address Alibaba's counterfeit issues and positions it as a trusted global brand. The competition for such deals was intense, with major players like Amazon and Microsoft in the fray. The partnership is strategically beneficial, especially with the upcoming 2022 Beijing Olympics, and helps maintain open dialogues globally. The deal was finalized at Davos, highlighting Alibaba's commitment to preventing global trade conflicts.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of Alibaba's sponsorship deal with the International Lipid Committee?

It gives Alibaba exclusive rights to broadcast the Olympics.

It reduces Alibaba's tax obligations in China.

It places Alibaba in the same tier as elite brands like Coca Cola and Samsung.

It allows Alibaba to sell products directly at the Olympics.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What issue has Alibaba been trying to address to improve its global credibility?

Poor customer service

Lack of product variety

Counterfeit problems

High shipping costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential benefit could Alibaba gain from its global partnership?

Tax exemptions in host countries

Free advertising during the Olympics

A percentage cut from merchandise sales

Exclusive rights to all Olympic merchandise

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies were likely contenders for the Olympic cloud servicing deal alongside Alibaba?

Google and Facebook

Amazon and Microsoft

Apple and IBM

Netflix and Spotify

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might the location of the 2022 games influence Alibaba's partnership with the IOC?

It gives Alibaba control over ticket sales.

It strengthens Alibaba's position in Asia.

It reduces Alibaba's sponsorship costs.

It allows Alibaba to host the games.