Marketing - What is the Marketing Research Process

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Business, Social Studies
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University
•
Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is marketing research necessary for marketers?
To fill gaps when existing data is insufficient
To rely solely on past experiences
To make decisions based on assumptions
To avoid making any decisions
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in the marketing research process?
Making a decision
Analyzing information
Defining the problem
Collecting data
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to define the problem correctly in marketing research?
To collect unnecessary data
To spend more time and money
To avoid solving the wrong issue
To ensure the problem is ignored
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should marketers do after collecting data?
Ignore the data
Analyze the data to interpret it
Immediately make a decision
Discard the data
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the final outcome of the marketing research process?
An assessment of past decisions
A collection of raw data
A decision or recommendation
A list of potential problems
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