Twitter's Noto Says Product Is Impacting Growth

The video discusses the recent growth in users, highlighting two main factors: organic growth and product improvements. It explores the potential influence of political events and figures, such as Donald Trump, on this growth. The role of influential people using the platform is emphasized, with a focus on how their engagement benefits the platform's visibility and user interaction.

What were the two main factors contributing to the user growth in the last quarter?

• Increased advertising and partnerships

• Marketing campaigns and user feedback

• Seasonal trends and new features

• Organic growth and product improvements

Why is it challenging to determine the impact of politics on user growth?

• Inconsistent user engagement

• Lack of data on user interests

• Limited access to political content

• No control group to compare against

What trend was observed among new and resurrected users?

• More accounts following news and politics

• Preference for technology updates

• Increased interest in sports

• Higher engagement with entertainment content

How does Twitter benefit from influential people using the platform?

• It boosts the number of daily active users

• It fosters global discussions and conversations

• It enhances the platform's credibility

• It increases advertising revenue

What is encouraged by Twitter regarding world leaders?

• To use Twitter for personal updates

• To engage in debates with other leaders

• To use Twitter as their primary communication tool

• To promote their political campaigns