Process, 4 Ps of Marketing

The video tutorial discusses the concept of 'process' within the marketing mix, covering key aspects such as order processing and fulfillment, minimum order quantity, terms of sale, inventory management, and customer satisfaction. Each component is crucial for efficient operations and maintaining customer satisfaction. The tutorial emphasizes the importance of setting clear terms and managing inventory effectively to ensure smooth order processing and fulfillment.

What is a key consideration when deciding on a minimum order quantity?

• The maximum number of units a customer can order

• The smallest amount of product that can be ordered

• The average order size of competitors

• The total inventory available

What does the term 'terms of sale' refer to in the marketing process?

• The location of the sale

• The marketing strategy used

• The conditions under which a product is sold

• The price of the product

Why is inventory management crucial in the marketing process?

• To limit the number of customers

• To reduce the number of sales

• To increase the price of products

• To ensure there is always enough stock to meet demand

What is the purpose of following up with customers after an order is fulfilled?

• To offer discounts

• To gather marketing data

• To ensure customer satisfaction

• To sell more products

Which of the following is NOT part of the 'process' in the marketing mix?

• Product design

• Customer follow-up

• Inventory management

• Order processing