China's Netflix Wannabes Lure Viewers

Chinese companies like Baidu, Alibaba, and Tencent are heavily investing in streaming, with Baidu planning to spend over 10 billion yuan. Streaming is vital due to its potential for cross-selling and advertising. However, the competition is deemed unsustainable, leading companies to produce their own content and collaborate with Hollywood to reduce costs.

What is the main reason Chinese companies are heavily investing in streaming services?

• To compete with Western streaming giants

• To improve their technological infrastructure

• To diversify their business portfolios

• To capitalize on the growing demand for online content

How does the 'eyeball economy' benefit companies like Alibaba?

• By enhancing their brand image

• By providing opportunities for cross-selling in e-commerce and advertisements

• By increasing their physical store sales

• By reducing their operational costs

What is one of the strategies companies are using to address the high costs of content production?

• Outsourcing content creation to smaller studios

• Producing their own TV dramas and films

• Increasing subscription fees

• Reducing the quality of their content

Why is the competition in the streaming market considered unsustainable?

• Because of the high costs of acquiring content

• Due to the lack of consumer interest

• Due to the limited availability of technology

• Because of government regulations

What collaborative approach are companies taking to manage content production costs?

• Partnering with local content creators

• Collaborating with Hollywood studios

• Merging with other streaming platforms

• Investing in virtual reality technology