What are the reasons companies are considering producing their own content?
China's Netflix Wannabes Lure Viewers
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Chinese companies like Baidu, Alibaba, and Tencent are heavily investing in streaming, with Baidu planning to spend over 10 billion yuan. Streaming is vital due to its potential for cross-selling and advertising. However, the competition is deemed unsustainable, leading companies to produce their own content and collaborate with Hollywood to reduce costs.
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