Mintzberg's Cognitive School of Strategy

Henry Mintzberg's framework outlines ten schools of thought on strategy development, focusing on the cognitive school, which emphasizes the strategist's mental processes. This approach is subjective, relying on individual knowledge and perceptions, making strategies initially vague and difficult to change. The cognitive school is compared to the entrepreneurial school, highlighting the strategist's influence on strategy creation.

What is the primary focus of the cognitive school of strategy?

• Financial performance metrics

• Internal mental processes of strategists

• Technological advancements

• External market analysis

How do strategists' interpretations of environmental factors affect strategy development?

• They make strategies more objective

• They lead to a standardized approach

• They influence the creation of unique strategies

• They eliminate personal biases

Why are strategies initially vague according to the cognitive school?

• Due to lack of resources

• Because of the subjective nature of strategy creation

• Due to technological limitations

• Because of external market pressures

What challenge is associated with changing established strategies?

• They are resistant to change

• They are easy to modify

• They are frequently updated

• They are irrelevant to market changes

How does the cognitive school compare to the entrepreneurial school?

• Both rely on financial data

• Both emphasize internal processes

• Both focus on external market forces

• Both disregard individual biases