McDonalds U.S. Sales Slump Eats Away Profits

McDonalds U.S. Sales Slump Eats Away Profits

Assessment

Interactive Video

Business, Social Studies

University

Hard

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McDonald's reported a 30% drop in profit for the third quarter, with US sales declining for the fourth consecutive quarter. The company faces challenges due to increased pricing and competition from fast-casual restaurants. Internationally, McDonald's struggles with issues in Asia and Russia, though Europe shows some resilience. The CEO acknowledges the difficulties and is working on improvements, but no quick fixes are expected. The stock has declined 4% over the past year.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage drop in McDonald's profit in the third quarter?

20%

50%

30%

40%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor is NOT mentioned as a reason for McDonald's struggles in the U.S. market?

Reduced discounts

Increased meal prices

Higher commodity costs

Lack of new menu items

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of restaurant is posing significant competition to McDonald's?

Fine dining

Fast-casual

Buffet

Street food

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What scandal affected McDonald's sales in Asia?

Environmental violation

Labor strike

Financial fraud

Expired meat scandal

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region accounts for 25% of McDonald's revenue?

South America

Asia Pacific, Middle East, and Africa

North America

Europe