Sears, Target: Can They Turnaround and Succeed in Retail?

Sears, Target: Can They Turnaround and Succeed in Retail?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the challenges and excitement in the retail industry, emphasizing the importance of passion and innovation. It highlights Target's strategy of offering free shipping and unique products, while stressing that product value is more crucial than pricing. The discussion also covers the significance of relevance in retail, using Sears as an example, and examines Lohman's experience with competition and innovation.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategies Target is using to attract customers?

Reducing store hours

Increasing product prices

Offering free shipping

Eliminating online shopping

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the transcript, what is more important than price in retail?

Employee training

Store location

Product quality and perceived value

Advertising budget

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What example is given to illustrate a product that has become a 'need to have'?

Google Pixel

Microsoft Surface

Apple iPhone

Samsung Galaxy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major issue for retailers like Sears according to the transcript?

Speed of execution

Limited product range

High employee turnover

Lack of parking space

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant challenge faced by Lowman's?

Too many store locations

Overstaffing

Lack of innovation

Excessive advertising