Glitch Causes Amazon U.K. to Sell Items for One Penny

Glitch Causes Amazon U.K. to Sell Items for One Penny

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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A technical glitch on Amazon's UK marketplace caused thousands of items to be listed at 1 penny, impacting sellers represented by Reseller Express. While some customers benefited from the error, many sellers faced significant financial losses, with some fearing bankruptcy. The incident highlights the challenges small sellers face in maintaining competitive prices, often relying on third-party pricing algorithms that can malfunction.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What caused the items on Amazon's UK marketplace to be listed at a penny?

A marketing strategy by Amazon

A customer error

A planned holiday sale

A technical glitch by Reseller Express

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main concern for sellers affected by the glitch?

Customer complaints

Increased sales

Legal issues

Going out of business

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did some customers benefit from the glitch?

They received priority shipping

They were given gift cards

They got items at a significantly reduced price

They received free items

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge for small sellers on online marketplaces?

Keeping prices competitive

Expanding to new markets

Finding new products

Managing customer reviews

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What risk do sellers face when using third-party pricing algorithms?

Loss of customer data

Algorithm malfunctions leading to incorrect pricing

Delayed shipping times

Increased advertising costs