Who are the Stakeholders and What do they want?

The video tutorial discusses the importance of identifying primary and secondary stakeholders, understanding their concerns, and determining material issues for an organization. It emphasizes the need for effective communication and engagement strategies to ensure stakeholders are informed and involved in sustainability efforts. The tutorial highlights the importance of doing no harm and maintaining ongoing dialogue to create new business opportunities and communicate achievements.

Who are typically considered primary stakeholders in an organization?

• Government and media

• Customers and investors

• Community members and NGOs

• Competitors and regulators

What does the term 'materiality' refer to in the context of stakeholder engagement?

• The financial performance of a company

• The legal obligations of a business

• The issues that stakeholders care about

• The marketing strategies of a company

Why is it important to understand the different perspectives of stakeholder groups?

• To reduce the number of stakeholders involved

• To prioritize the needs of investors over others

• To tailor communication and address specific concerns

• To ensure all stakeholders receive the same information

What is a key principle to follow when engaging with stakeholders?

• Limit feedback to avoid complexity

• Focus only on financial outcomes

• Do no harm and maintain ongoing dialogue

• Engage stakeholders once a year

What should an organization do after gathering feedback from stakeholders?

• Ignore the feedback and continue with existing plans

• Only consider feedback from primary stakeholders

• Communicate the feedback to competitors

• Act on the feedback and communicate back to stakeholders