Arsenic TV: The Snapchat Account to Watch

Arsenic TV: The Snapchat Account to Watch

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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The video discusses Arsenic's Snapchat account, which has gained a large audience despite minimal promotion. It explores the business model, where models create content for free in exchange for exposure, allowing them to monetize through sponsorships. The video highlights the potential of Snapchat as a media platform and the rise of influencers in the digital age.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for Arsenic's success on Snapchat?

High budget marketing campaigns

Special placement by Snapchat

Partnership with major brands

Organic growth with minimal promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do models benefit financially from their involvement with Arsenic?

Direct payment from Arsenic

Sponsorship deals on other platforms

Selling merchandise

Revenue sharing with Snapchat

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes Arsenic's business model?

Subscription-based service

User-generated content with low overhead

High-cost production with professional teams

Ad-supported video streaming

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who are considered the top influencers in the current market?

Reality TV personalities and lesser-known digital creators

Traditional movie stars

Politicians and public figures

Authors and journalists

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a notable trend among young influencers on platforms like Musical.ly?

They are primarily over 30 years old

They focus on traditional media outlets

They avoid social media platforms

They are gaining significant popularity among teenagers