New York Times’ Digital Signups Soar After Election

New York Times’ Digital Signups Soar After Election

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the New York Times' growth in digital subscriptions and the decline in print advertising revenue. It highlights a significant increase in digital subscribers, with a focus on expanding the subscriber base rather than immediate revenue per user. The print advertising revenue has decreased substantially, but the company is shifting towards digital revenue streams. The overall strategy is to grow the digital subscriber base and eventually increase prices.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in the New York Times stock since Election Day?

20%

25%

10%

15%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the New York Times' long-term goal for digital subscribers?

20 million

15 million

10 million

5 million

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the average revenue per user (ARPU) been described in the context of the New York Times' strategy?

Decreasing

Fluctuating

Increasing steadily

Stable

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage of the company's revenue from print advertising in the most recent quarter?

22%

50%

30%

40%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is expected to happen to digital advertising in relation to print advertising?

It will decrease

It will remain the same

It will overtake print advertising

It will be eliminated