Lululemon CEO Says Brand Is in Control of Own Destiny

Lululemon CEO Says Brand Is in Control of Own Destiny

Assessment

Interactive Video

Business

University

Hard

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The video discusses the unique market position of a company that combines function and fashion, emphasizing its control over its destiny since creating the market in 1998. It highlights the growing trend of active, mindful lifestyles and the company's role in fostering this through its culture and products. The discussion also covers increased competition from major brands like Nike and the company's unique vertical model, which allows for innovation and profitability. The focus is on the company's ability to connect with consumers and provide value through its innovative products.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique position does Lululemon hold in the market?

At the intersection of technology and design

At the intersection of function and fashion

At the intersection of health and wellness

At the intersection of luxury and affordability

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the industry shifted in the last 5-6 years according to the transcript?

There is a decline in athletic brands

There is an increased demand for a healthy lifestyle

People are moving towards a more sedentary lifestyle

Fashion brands are dominating the market

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage does Lululemon's vertical model provide?

It allows for a broader range of products

It focuses solely on fashion trends

It reduces the need for marketing

It supports a unique margin structure for innovation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Lululemon differentiate itself from other athletic brands?

By working closely with athletes to solve their problems

By focusing on wholesale business

By having a larger retail presence

By offering the lowest prices in the market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is emphasized as a key component of Lululemon's success?

Their exclusive online presence

Their partnerships with other fashion brands

Their focus on human connection and product value

Their extensive advertising campaigns