Why Discovery's Acquisition of Scripps Makes Sense

Why Discovery's Acquisition of Scripps Makes Sense

Assessment

Interactive Video

Business

University

Hard

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The video discusses the valuation of companies in the TV industry, highlighting the impact of cord cutting and advertising volatility. It explores the consolidation of unscripted TV networks and the potential cost savings. The discussion also covers the leverage gained through consolidation and the future of TV distribution, including digital viewership and direct-to-consumer services.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What valuation metrics are mentioned as indicators of a fair value for TV networks?

Price-to-Earnings (PE) and EBIT

Price-to-Sales and EBIT

Price-to-Cash Flow and EBIT

Price-to-Book and EBIT

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of the consolidation discussed in the video?

Expanding into digital content

Combining unscripted TV networks

Acquiring international networks

Merging sports networks

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has cord-cutting affected the TV networks mentioned in the video?

It has had no impact

It has led to a decline in top-tier networks

It has increased their viewership

It has improved their advertising revenue

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What future opportunity is highlighted for TV networks in terms of distribution?

Increasing sports content

Developing direct-to-consumer services

Expanding linear bundles

Focusing on international markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage might a combined company have in the pay TV distribution market?

Increased bargaining leverage

More sports content

Better international reach

Higher advertising rates