Snap Investors Look for Growth in Earnings Report

Snap Investors Look for Growth in Earnings Report

Assessment

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Business

University

Hard

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Snapchat faces growth challenges as its user base stagnates, while Instagram's user numbers soar. Snapchat's stock has dropped over 20% since its debut, raising concerns about its ability to compete with giants like Facebook. To prove itself, Snapchat needs to re-accelerate its daily active user growth and stabilize ad revenue. However, the company is focusing on generating more revenue from existing users rather than expanding its user base. This strategy has not yet convinced Wall Street to evaluate Snapchat differently from Facebook.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a significant challenge for Snapchat's growth in recent quarters?

Increased competition from Instagram

Lack of new features

High advertising costs

Decline in global internet users

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What milestone did Instagram achieve that added pressure on Snapchat?

Launching a new messaging app

Surpassing Snapchat in daily story users

Partnering with a major tech company

Introducing a new video feature

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor that Snapchat needs to address to improve its stock performance?

Development of new hardware

Expansion into new markets

Re-acceleration of daily average user growth

Increase in advertising rates

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is Snapchat focusing on to increase its revenue?

Launching a new product line

Expanding its user base

Generating more revenue from existing users

Reducing operational costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Wall Street currently measure Snapchat's performance compared to Facebook?

By the diversity of its user base

By the growth in daily active users

By the quality of user engagement

By the number of new features