Entercom CEO on CBS Merger and Future of Radio

The transcript discusses the current and future potential of radio in the media landscape. It highlights radio's position as a leading medium in the U.S., with significant reach and return on investment. Despite challenges from digital and television media, radio remains a dominant player, especially in cars. The discussion also covers the disconnect between radio's popularity and advertising revenue, emphasizing radio's integrated offerings and potential for growth.

What is one of the key achievements of the media company discussed in the first section?

• Becoming the largest television network in the country

• Leading in sports and news radio

• Dominating the digital streaming market

• Owning the most popular newspaper

According to the second section, what percentage of Americans does local AM/FM radio reach?

• 60%

• 93%

• 85%

• 70%

In the second section, how does radio's presence in connected cars compare to streaming services?

• Radio is listened to 5 times more than streamers

• Radio is listened to 13 times more than streamers

• Streamers are more popular than radio

• Radio and streamers have equal presence

What is one reason for the disconnect between radio's popularity and its advertising revenue, as discussed in the third section?

• Television and digital media have dominated advertising

• Radio content is outdated

• Radio has a limited audience reach

• Radio lacks digital integration

What strategy is mentioned in the third section to attract more advertisers to radio?

• Focusing solely on music content

• Expanding into international markets

• Offering integrated digital and live event platforms

• Reducing advertising costs