Ford Moving Swiftly to Address 'Fitness' of Business, CFO Says

The transcript discusses Ford's financial performance, focusing on revenue growth driven by the F-Series and challenges in profit margins due to commodity and exchange rate headwinds. It highlights the impact of market conditions and the company's fitness strategy under CEO Jim Hackett. The discussion also covers global operations, particularly the financial effects of Brexit, and outlines the progress and future expectations of Ford's fitness campaign aimed at improving profit margins.

What was a significant contributor to Ford's revenue growth?

• Expansion into Asian markets

• Increased marketing efforts

• The F series Ford pickup

• New electric vehicle models

What were the main challenges Ford faced in improving its bottom line?

• Commodity and exchange headwinds

• Regulatory changes in the automotive industry

• High marketing costs and low sales

• Increased competition from new entrants

How does Ford's exposure to commodity costs compare to other manufacturers?

• Ford is less affected due to better hedging strategies

• Ford is more affected due to its unique exchange exposures

• Ford is equally affected as others

• Ford is unaffected by commodity costs

What is a key focus of Ford's new CEO, Jim Hackett?

• Expanding into new markets

• Improving business fitness

• Launching new vehicle models

• Reducing workforce

What is Ford's strategy to improve profit margins outside North America?

• Achieve cost of capital or more

• Reduce production in Europe

• Focus solely on North American operations

• Increase marketing spend