Ford CEO Fields Sees Growth Despite 2014 Profit Miss

Ford CEO Fields Sees Growth Despite 2014 Profit Miss

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The video covers Ford's Investor Day led by new CEO Mark Fields. Initially, the mood was positive with new product showcases, but financial challenges were revealed, including significant losses in South America and Europe. Despite these setbacks, Fields emphasized Ford's strategy to increase regional profits outside the US, focus on smaller cars, and maintain the success of the F-150. He expressed optimism about Ford's growth, particularly in Asia, and highlighted the company's resilience in facing challenges.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did Mark Fields acknowledge Ford would face in the future?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the F-150 in Ford's history according to the presentation?

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