Kylie Jenner Helps Erase $1.5B From Snap With Just One Tweet

Kylie Jenner Helps Erase $1.5B From Snap With Just One Tweet

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the impact of Kylie Jenner's tweet on Snapchat's market value, highlighting the power of celebrity influence. It examines Snapchat's redesign, which led to negative reviews and a stock downgrade. The video also covers Snapchat's financial performance, including its revenue growth and CEO Evan Spiegel's compensation. Finally, it explores Kylie Jenner's influence on social media trends and the emergence of new platforms competing for user attention.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the immediate market impact of Kylie Jenner's tweet about Snapchat?

Snapchat's market value doubled.

Snapchat lost more than a billion dollars in market value.

Snapchat's market value remained unchanged.

Snapchat gained a billion dollars in market value.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor in Citigroup's decision to downgrade Snapchat's stock?

A rise in celebrity endorsements.

A significant jump in negative reviews after the app redesign.

A decrease in user engagement.

An increase in positive reviews.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Evan Spiegel's compensation change after Snapchat went public?

His salary increased to $1 million.

He received a one-time payout of $640 million.

His salary was reduced to $1 from half a million.

He was not compensated for the year.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the public's reaction to Kylie Jenner's tweet about Snapchat?

Most people disagreed with her.

It led to a surge in Snapchat downloads.

Many agreed and shared similar sentiments.

The tweet went unnoticed.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a challenge Snapchat faces in the social media landscape?

Increased government regulations.

Decline in internet usage.

Emergence of new social media platforms competing for user attention.

Lack of celebrity endorsements.