What You Need to Know About MoviePass (So Far) | THR News

What You Need to Know About MoviePass (So Far) | THR News

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses MoviePass's new pricing strategy, teaming up with Mark Cuban's landmark theaters, and the features offered to subscribers. It covers the history of MoviePass's pricing changes, its rapid subscriber growth, and the skepticism surrounding its business model. The video also highlights the challenges MoviePass faces, including legal issues with AMC and its financial outlook. CEO Mitch Lowe's strategy to target average consumers and fill theaters with smaller movies is discussed, along with potential partnerships and advertising opportunities. The video concludes with a call to action for viewers to share their thoughts on MoviePass.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new features are available to MoviePass subscribers at Landmark Theaters?

VIP lounge access

Discounted parking

E-ticketing and seat selection

Free popcorn and drinks

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial monthly fee for MoviePass when it launched?

$10

$50

$20

$40

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which major theater chain has expressed legal concerns about MoviePass?

Landmark Theaters

Regal Cinemas

Cinemark

AMC

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is MoviePass's strategy to achieve profitability?

Reduce the number of movies allowed per month

Increase subscription fees

Reach 4 million subscribers

Partner with major studios

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does MoviePass plan to enhance its value to the movie industry?

By offering free concessions

By increasing ticket prices

By boosting theater attendance

By reducing the number of theaters