MoviePass' Parent Company Files For Chapter 7 Bankruptcy

MoviePass and Helios and Matheson Analytics filed for Chapter 7. MoviePass had announced its indefinite shutdown due to financial and technical issues. The service offered a movie ticket daily for under $10, gaining popularity but causing financial strain. Some theaters stopped accepting MoviePass, creating their own services. MoviePass limited subscribers to three movies a month, which was unpopular. Helios and Matheson did not comment.

What action did MoviePass take as financial pressure mounted?

• Limited subscribers to three movies a month

• Increased the number of movies available

• Launched a new marketing campaign

• Partnered with more theaters

What was the reaction of subscribers to the limitation of three movies a month?

• It was popular

• It was unpopular

• Subscribers were indifferent

• They requested more movies