Alexis Ohanian: How to make a splash in social media

The video discusses the creation of Reddit and its role in a Greenpeace campaign to name a whale, Mister Splashy Pants. The Internet community rallied behind the name, leading to a successful campaign that influenced the Japanese government to halt its whaling expedition. The video highlights the power of the Internet as a level playing field and the importance of being genuine and open to losing control in online campaigns.

What is the primary function of Reddit as described in the video?

• A social news website where users vote on content

• A personal blog hosting site

• A video streaming service

• A platform for buying and selling goods

What was the main goal of Greenpeace's campaign mentioned in the video?

• To stop the Japanese government's whaling campaign

• To promote renewable energy

• To create awareness about climate change

• To raise funds for ocean cleanup

How did the internet community influence the naming of the whale?

• By donating money to Greenpeace

• By writing letters to the Japanese government

• By voting for the name 'Mister Splashy Pants' in an online poll

• By organizing a protest

What was one of the key lessons Greenpeace learned from the campaign?

• To focus solely on traditional media

• To take themselves less seriously and be open to losing control

• To avoid using the internet for campaigns

• To always control the narrative

What does the video suggest about the nature of the internet?

• It is a controlled environment

• It provides a level playing field for all users

• It is only for entertainment purposes

• It is expensive to publish content online