Kylie Jenner Becomes the World's Youngest Self-Made Billionaire

The video discusses the influence of celebrities like Kylie Jenner and Rihanna in the beauty industry. It highlights how they leverage their celebrity status and social media presence to create successful brands with cult followings. The discussion also covers the challenges of distribution and the impact on legacy brands, emphasizing the importance of celebrity endorsements in gaining market share.

How have Kylie Jenner and Rihanna successfully marketed their beauty brands?

• By focusing solely on online sales

• By collaborating with local beauty salons

• By using their celebrity status and social media platforms

• By offering discounts on their products

What is a significant challenge for brands like Elf Cosmetics?

• High production costs

• Lack of celebrity endorsements

• Limited product range

• Poor online presence

What is essential for modern beauty brands to succeed?

• A wide range of products

• A cult following

• A large physical store network

• A strong online store

How are legacy brands like L'Oreal adapting to the changing market?

• By limiting their product lines

• By focusing on traditional advertising

• By reducing prices

• By acquiring cult brands

What strategy is LVMH using to attract younger demographics?

• Reducing product prices

• Launching new product lines

• Teaming up with celebrities like Rihanna

• Offering free samples