Adidas Will See a Very Solid 2019, Says CEO Rorsted

The transcript discusses Adidas' performance in 2018, highlighting significant growth in North America, China, and online sales. The company anticipates continued growth in 2019, albeit at a slower pace. Challenges in the European market are addressed, with strategies to improve performance. The discussion also covers trends in sports and casualwear, emphasizing digital growth. The impact of brand ambassadors like Kanye West and product lines such as Yeezy is explored. Finally, the potential effects of Brexit on Adidas' operations and strategies to strengthen its European market presence are discussed.

What were the key growth drivers for the company in 2018?

• Australia, India, and physical stores

• North America, China, and online sales

• Europe, South America, and retail stores

• Asia, Africa, and wholesale markets

What is the company's strategy to improve growth in the European market?

• Expand into new geographical regions

• Reduce marketing expenses

• Enhance product mix and launch new products

• Focus on luxury products

How does the company view the balance between sports performance and fashion?

• They plan to focus solely on sports performance

• They see a shift towards fashion

• They believe the mix will remain the same

• They intend to exit the fashion market

What role does the online app play in the company's strategy?

• It is a minor part of their strategy

• It is a key growth driver

• It is used only for customer feedback

• It is being phased out

How does the company view its relationship with Kanye West?

• They are considering ending the partnership

• They are very satisfied with the partnership

• They see it as a minor part of their strategy

• They plan to replace him with another celebrity

What was the company's achievement with Reebok by 2018?

• Reebok was discontinued

• Reebok was sold to another company

• Reebok achieved profitability ahead of schedule

• Reebok's market share decreased

What is the company's stance on the potential impact of Brexit?

• They expect it to significantly boost sales

• They believe it will have a minor impact

• They plan to exit the UK market

• Brexit is their top priority