China's Netflix Hopes to Launch New Short Video App in 2020

The video discusses the competitive landscape in the market, highlighting the presence of major players like Tencent and Alibaba, and the rise of short video platforms. It explores strategies for coping with competition, focusing on original content and the challenges posed by regulation. The discussion also covers revenue trends, noting a slowdown in advertising but growth in subscription fees. Cost control measures are addressed, with insights into subscriber behavior and the use of technology in advertising.

What is the main focus of the company in the competitive short video market?

• News and information

• Entertainment-related content

• Educational content

• Sports highlights

What is the company's goal for their short video app by the end of 2020?

• 5 million daily active users

• 10 million daily active users

• 20 million daily active users

• 15 million daily active users

How does the company view the regulation of imperial TV shows?

• As a hindrance to creativity

• As a necessary market adjustment

• As a way to increase revenue

• As an opportunity to expand

What is the expected trend for membership subscription fees according to the company?

• They will continue to grow rapidly

• They have peaked and will decline

• They will remain stable

• They will decrease slightly

What strategy is the company using to address the slowdown in advertisement revenue?

• Precision targeting in advertising

• Increasing TV commercials

• Reducing subscription fees

• Expanding into new markets