The Performance Side of PR

The video discusses the evolution of PR from merely obtaining press clippings to a more strategic approach focused on performance. It emphasizes the importance of creating value and engaging audiences through compelling storytelling. Performance PR involves delivering the right information to the right people via established media platforms, not just through press releases. The goal is to serve the audience meaningfully, leading to increased visibility and engagement.

What is the primary focus of performance PR according to the introduction?

• Ignoring audience engagement

• Focusing solely on sales

• Creating a compelling narrative that moves the brand forward

• Getting as many press clippings as possible

How should PR professionals encourage their audience to engage with their brand?

• By creating a compelling story that adds value

• By offering discounts and promotions

• By focusing on internal company achievements

• By sending out frequent press releases

What is a key aspect of performance PR in terms of media platforms?

• Sending out as many press releases as possible

• Ensuring the right information reaches the right audience

• Focusing on traditional media only

• Avoiding digital platforms

What is NOT a characteristic of effective performance PR?

• Adding massive value to the audience

• Beating your chest about achievements

• Creating content that people want to engage with

• Serving the audience in a meaningful way

What should PR focus on instead of just sending out press releases?

• Focusing on internal communications

• Figuring out how to serve the audience meaningfully

• Increasing the number of press conferences

• Creating a large number of social media posts