Online Advertising: Crash Course Media Literacy

The video explores the evolution of advertising from traditional methods to online strategies, highlighting the role of cookies and data tracking in enabling targeted advertising. It discusses privacy concerns related to terms of service agreements and the impact of data tracking on content visibility. The video emphasizes the importance of being cautious with personal information online and understanding the trade-offs of using free services.

How did traditional advertisers target their audience before the internet?

• By using web cookies

• Through broad demographic categories

• Using personalized ads

• By tracking online behavior

What innovation allowed advertisers to track the effectiveness of their ads online?

• Display ads

• Clickable links

• Pop-up ads

• Billboards

What is the primary function of web cookies in online advertising?

• To block ads

• To improve website design

• To enhance website speed

• To track user behavior

What is a common issue with terms and conditions on websites?

• They are often not read by users

• They are too short

• They are written in multiple languages

• They are only available offline

What can happen to your data when you agree to terms and conditions without reading them?

• It remains private

• It can be sold to third parties

• It is deleted immediately

• It is encrypted for security

How do recommendation engines on platforms like Netflix and Amazon function?

• They only show new releases

• They randomly suggest content

• They use user data to suggest content

• They display content based on popularity

What is a recommended practice to protect your privacy online?

• Be cautious with free services

• Share all personal information

• Use a single email for all accounts

• Enable all tracking features